Pier-To-Pier™ Licensing
Pier-To-Pier™ licensing relates to the type of agreements where there
is a principle requirement that both the exporter and importer must be licensed
to utilize the brand and can only work with licensed entities.
This process is beneficial for the following reasons:
- It prevents the importation of non-authorized products from rogue countries
or companies that might disrupt the market.
- It requires that all imported branded products come from authentic (true
to type) legitimate trees.
- Creates a distribution system with traceability as an integral feature.
- Provides for the communication of the brand requirements needed for packaging
and labeling direct to the packer/shipper/exporter.
- Provides a mechanism for relevant information associated with importing
and exporting such as shipping reports, inventory projections and quality
control. This allows for better planning as it relates to marketing.
- Allows for better management of brand support in the territories where
the product is sold as there is more information relating to timing and quantities
of importation.
- Satisfies import restrictions already required by some governmental custom
authorities.
- Provides for an even-handed approach and a uniform global policy as it
relates to brand management.
