A
key activity for Pink Lady® America LLC is the promotion
of the Pink Lady® Brand apple in North America. To date
this has taken the form of several elements designed to provide
assistance to produce merchandisers and buyers. These activities
are then meant to have an impact on consumers.
Since 2000 a number of merchandising avenues have been utilized with some aimed at retailers with a dozen or so stores to those with several hundred. In some cases, funds are made available for single promotional activities such as advertising features, in-store sampling, display contests or point-of-sale material. In some other cases, several of these activities may be funded as the promotional objective is to have a major marketing impact in a specifically selected market.
While the Pink Lady® America budget is limited, it’s worth a call or email to explore potential promotions. Contact Alan Taylor at 509-961-9186 or at: pinkladyrep@earthlink.net
