The
Pink Lady® Brand Cripps Pink Variety is a new apple in
the American market developed in Western Australia. Most of
the regions producing this apple
are members of the International Pink Lady Alliance (IPLA)
and in North America it's Pink Lady® America LLC.
The IPLA has established quality and packaging standards that
are strictly
enforced in these regions.
The members also operate promotion programs
that use common elements adjusted to reflection regional differences.
The centerpiece of the Pink Lady® America program is the
flowing heart logo. If you see the flowing heart logo on a carton
of Pink Lady® Brand Cripps Pink Variety apples or on a PLU sticker, it means
that these apples meet the standards of the Pink Lady® America
program.
