A PLU Sticker Label must be of the same oval shape. The Pink Lady® “Flowing Heart™” One-Color Logo or Pink/Red Two-Color Logo must be used on the PLU Sticker Label.

The background color of the PLU Sticker Label should be white.

The phrases, “Uniquely Distinctive™”, “Fresh From The Heart™” and “a class all her own™” may also be used on PLU Sticker Labels in connection with the “Flowing Heart™” logo, but are not required. If any of these phrases are used, they must be printed in the Pink Lady® Pink color or Pink Lady® Pink (CMYK) color.

The PLU number should be printed in the Pink Lady® Black color or the Pink Lady® Black (CYMK) color. The PLU number should be printed in a type style that is clean and clear like Helvetica Bold Condensed. (See above example)

PLU Sticker Labels may also be co-branded, but the Pink Lady® “Flowing Heart™” logo must be complete and stand alone, and printed in the required ink colors. The Pink Lady® “Flowing Heart™” logo trademark must be at least as large as the co-branded trademark.