This black & white version of the Two Color Pink Lady® logo may also only be used in advertising, where one color black is the basic economic media option. Newspaper and magazine advertising are a prime example of advertising usage.

The Two Color Black & White Application of the “Flowing Heart™” logo must match the following color standard:

Two Color Application On Coated or Uncoated Stock
40% Pink Lady® Black
70% Pink Lady® Black – For drop shadow

CMYK Application on Coated or Uncoated Stock
40% Tint Pantone® Black (CMYK)
70% Tint Pantone® Black (CMYK) – For drop shadow

The White Color of the “Flowing Heart™” logo, when it is to be printed on a white paper background, so it will be transparent, showing through the white color of the surface on which the logo is printed.