‘Cripps Pink’ 
PINK LADY®
Trademarks and variety names have different meanings and serve different purposes. PINK LADY® is not the same as ‘Cripps Pink.’ An understanding of the distinction between the two is essential to proper use of the PINK LADY® trademark.
Variety Name: ‘Cripps Pink’ A plant variety name is a generic name that describes a particular plant variety. ‘Cripps Pink’ is a plant variety name that describes a specific variety of apple tree bred in Western Australia and patented in the United States under U.S. Plant Patent 7,880.
Trademark: PINK LADY® A trademark, on the other hand, is a product brand name that tells the consumer about the product – its origin, quality and value. Consumers recognize brand names, and learn to identify a particular brand name with a particular level of quality and value. Consumers use brand names every day to help make choices between several products that have the same generic name, but different quality and value (for example, cola drinks, pain relievers, chocolate, etc.) The PINK LADY® trademark is a product brand name associated with high quality fruit and other products made from fruit of the ‘Cripps Pink’ variety.
PINK LADY® is a trademark, not a plant variety name. Proper use of the PINK LADY® trademark and ‘Cripps Pink’ variety name is shown below:
PINK LADY® brand Cripps Pink Variety
PINK LADY® brand Cripps Pink cv.
| PINK LADY® BRAND Cripps Pink Variety |
PINK LADY® BRAND Cripps Pink cv. |
PINK LADY® BRAND Cripps Pink Variety |
PINK LADY® BRAND Cripps Pink cv. |
PINK LADY® and PINK LADY® Flowing Heart Design are registered trademarks of Brandt’s Fruit Trees, Inc., used under license by Pink Lady America, LLC. See U.S. Trademark Registration Nos. 2396713, 2457705, 1975604, 2234960, 2270989, 2234961, 2269463, 2257590, 2613601, 2510824, 2350712, 2350713, 2457705 and 2396713. Other registrations pending.
