Co-Branding With
The Pink
LadyŽ Brand Cripps Pink Variety
Pink LadyŽ America LLC encourages the suppliers of its product to participate in co-branding. It sees this practice as beneficial for a number of reasons. First of all, it allows these suppliers to be publicly associated with the established Pink LadyŽ Brand Cripps Pink Variety. Secondly, this association helps to strengthen the brand.
The co-branding process is very simple. The initial requirement is that our product be referred to as 'Pink LadyŽ Brand Cripps Pink Variety' on the label, PLU sticker, bag, carton or any other package. This should be done in a font that's considered readable. This will depend on the size of the label, PLU Sticker, bag, carton or other package.
The second requirement has to do with the logos involved. That is, the logo representing the supplier must not be larger than the logo representing the Pink LadyŽ Brand Cripps Pink Variety. In fact, it would likely be more visually pleasing if the two logos were the same size although it is certainly acceptable to have the Pink LadyŽ Brand Cripps Pink Variety be the larger of the two.
If additional information is required, please contact Alan Taylor at 509-961-9186 or at alant@pinkladyamerica.org
